Are you an ambitious and creative marketing professional that excels in rapidly evolving environments, brainstorming new concepts, connecting with key stakeholders, and exploring opportunities to expand a business? Then join one of the country’s top 25 consumer packaged goods companies, Smithfield Foods! We have cultivated a culture that is committed to our employees, products, and environmental sustainability to make our communities better. Smithfield Foods and the Marketing Team are continuously progressing and are seeking innovative, self-driven marketing professionals!
As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan’s Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers.
Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include “Product” (quality, innovation, packaging), “Place” (channel strategies and distribution), “Price” (pricing strategy and implementation), and “Promotion” (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.
Responsibilities and tasks are written as follows:
Advertising and Promotion Management
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Bachelor’s Degree from a regionally accredited four-year college or university in Marketing or closely related field and 3+ years’ relevant experience; required.
MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred.
Experience managing a budget for a brand and working in a cross-function environment, preferred.
Experience working with syndicated data.
Experience commercializing new products and line extensions, preferred.
Strong communication and interpersonal skills required.
Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required.
Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.
This position has no supervisory responsibilities.
The physical demands described here are representative of those an employee should possess to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Corporate working environment.
Noise level in the work environment is usually moderate.
Smithfield is an Equal Opportunity/Affirmative Action (EEO/AA) Employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, status as a protected veteran, status as an individual with disability, or any other protected group status or non-job related characteristic as directed by law.